Get ready for the Age of the Super Conference
July 7, 2022
The college sports world was flipped on its head once again last week when news broke that the University of Southern California and the University of California Los Angeles would be joining the Big Ten Conference in 2024. The announcement marked yet another cataclysmic shift in college sports, which was already changing at a rapid pace.
Nobody is questioning the motives behind the move. This will bode better for all parties involved – both USC and UCLA will get a much larger financial cut than they were getting in the PAC 12 Conference, and the Big Ten gets access to the exclusive L.A. m...