Everly store offers bonanza for bikers seeking the right fit
Leather business provides unique retail experience
December 24, 2020
Nobody can say Tara Patrick doesn't believe in herself.
The owner of Backroads Biker Leather Shoppe in Everly was told by a small business expert in 2006 that her store would never make it in a town with a population of 600. Fourteen years later, she's still laughing.
"He said I was stupid to do it in Everly and it wouldn't last six months," Patrick recalled. "He said, 'Don't you understand that location is everything for retail?' I laughed at him and said that he didn't understand bikers. If bikers have a reason to get on their motorcycle and ride somewhere, they'll go."
That theory has pr...